Recorded Seminar

How AI is Transforming Digital Marketing

Shailesh GhimireSpeakers: Shailesh Ghimire
Fee: $50/MDA DDS and Staff; $75/Nonmember DDS
CE Credits: 1
AGD Code: 550
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Artificial Intelligence is transforming digital marketing by providing new ways to understand and engage with customers. Whether its a new website design, new logo creation or content production, AI tools are having a big impact. Additionally using AI data collection, natural language processing, machine learning, and data analysis
marketers are getting better customer insights and automating many marketing tasks and decisions.

In the context of dental clinics, AI can be used to analyze lead generation and patient visitation data, help clinics identify the most effective marketing channels, campaign strategies, optimal days, and appointment times. AI can also be used to personalize marketing assets, such as chatbots, targeted advertising, and content generation, to optimize the customer journey. In this session we will
review all of these facets to bring you up to speed on how you can take advantage of AI to make the most of your digital marketing.

Learning objectives:

  • Know how to use AI to adapt your digital marketing.
  • Learn how a Dental Clinic can incorporate more AI in
    digital marketing.
  • Understand what you can expect when using AI for
    digital marketing.

This course counts toward the Dental Business Professional certification.
Click here for more information on the MDA Certified Dental Business Professional program. Earn 1 credit in the Office Marketing and Social Media category.

Shailesh Ghimire has spoken to a wide variety of audiences across many industries. His goal is to makedigital marketing understandable and actionable. Hecommunicates complex digital marketing concepts in aclear, succinct manner.

Financial support provided by MDA Insurance and MDA Services.